How Can You Make Money from Your Free Mobile App?

So, you are all geared up to launch your new app developed by mobile application development company? With all the die-hard brainstorming with your stakeholders and enough of ideation with your technical and design team, finally you have planned to create a product that will be one to be proud of. BUT, wait, creating a great product is not enough for you. It is rather of no use if you are not earning well from it the very next month of the launch, right?

Let us take you through some of the most essential ways if you dream to earn well from the Android or iOS application you have created.

Advertising on Your App

Well, this may sound to be too evident and the most common ways to monetize your mobile application platform, but it is equally essential to know the key areas to fetch the most out of this way. This one is the most profitable platform especially for those who are offering free Android or iOS application. It is quite similar to Adsense for your website.

The whole idea revolves and works around creating a strong user base that engages regularly on your application. You can go for different types of inventories or ads on your App namely Banner ads, Native ads, Text ads, interstitial ads, video ads and more. These are available for most apps.

Your next concern may be on which type of ad would be the best in terms of monetary aspects. Well, out of these, video ads have higher eCPMs than interstitials while banner ads cost the lowest as they are a quite intruding for the users.

In-App Purchases

In-app purchase is one of the most effective monetization strategies to make money from your app. This allows users spend money while they are on your app for buying higher levels or versions of the App. However, there are certain important factors that shouldn’t be ignored while your take this up:

Understand your customer

You certainly cannot entice your customers if you do not understand what they like. There are different ways to gather their interest- you can build a community, ask for feedback and build a quick chat module to capture their interests and opinion.

Engaging your users

It is significantly important to keep your users hooked to your app. They should not just visit and leave. For this, you must keep on updating your app and give them a new experience after every few days. You may think of some ideas that help them get some extra benefits after 2–3 visits.

The Right Moment

You need to figure out when your user has reached the maximum level of engagement. And believe us, it is not easy to find this out. But, yes, repeated actions on a certain module and analyzing the user behavior may help you in this. You must throw your ads for purchases at this moment when the user is the most engaged and would not be willing to leave amidst.

The primary monetization way for the famous game Candy Crush is in-app purchases. The users get 5 lives for free and once the lives are gone, they can either invite Facebook friends and earn more lives or purchase lives. It started in April 2012 and by December 2012, it reached ten million downloads.

By 2013 Candy Crush crossed 500 million downloads. This is when it earned $633,000 for Kings, the owner and that too alone from US market.

Initially, Kings released the app with advertising in order to earn revenue, however, ads were withdrawn and the game moves solely with in-app purchases. By 2015, the monthly revenue went up to $120 million but with declining purchases on the app, it lowered down to $53 million per month in 2016. Still, revenue is no less to motivate a start-up. It is still earning $24 million monthly as the figures say below about this year.

(Source: SensorTower)

Angry Birds game is one of the best examples of monetizing the app through this means.

Surpassing over 350 million downloads and the next version, Angry Birds Space reaching 10 million downloads, this app earned around 4$ million profits in 2011 with in-app purchase model. Since then, there has been no looking back.

(Source: Statista)

Criminal Case is another example of a gaming app that hits the top charts of App store. It brings 8 figures income (approx. $10M+) in 2017.

(Source: SensorTower)

Freemium Model

Most of the Apps use Freemium model that allows users to download basic features of the app for free. Extra features, in-app virtual purchases, and other items can be set on sale in the app itself. This is a wonderful way to encourage users to try the sample usage of your app and later turn them into committed users. This is a rather preferred way to monetize against paid app models. Subscription models can also be considered as Freemium when a user has tried the first level or version for free.

Go For Affiliate Marketing

Although this one is the least used methods of monetizing the App, but it is quite effective too. Some networks can be joined for affiliate marketing. Apple Affiliate Program and Google Display Network can be used for iOS and Android application respectively. This simply works as your affiliate marketing on websites. You can sign up for affiliate network and drop the products on your App to earn commissions.

Encourage Sponsorships

Sponsorship strategy demands robust user base to be successful. However, this is the best way to leverage your high traffic if your App is doing great. Your traffic would rather attract sponsors to come and advertise on your platform. You may be proudly sitting on the negotiation table if your app grabs huge success.

These are some of the most effective and quick ways to monetize your mobile App whether on Android or iOS.

Source: 

How Swift and Kotlin will change the era of mobile development?

When we talk about developing native mobile apps, it means having a team of iOS developers working on Objective-C or the Android team working on Java. Due to the differences between the two platforms and languages, there were only a few developers that were experts on both the platforms. However, with the introduction of new languages, things have changed and has brought more options & opportunities in the field of app development.

One of the most recent topics that are being discussed in the Android market is Kotlin and Swift. Let’s see what are these languages for and how the Android and iPhone App Development company are using them in changing the era of app development. 

Understanding Kotlin and Swift

Swift came into existence in 2014 and is used by Apple as their proprietary language after Objective-C for developing iOS apps. Though it was introduced to replace the older language, it didn’t show much of response due to the lack of system policies in backward compatibility between each release leaving developers doubtful about project migration. However, with the release of the upgraded version Swift 2, it gained much trust and popularity as it was developed to be an open sourcthe e with improved user-centric approach and better functionality.

Develothe ped by JetBrains team, the language Kotlin was produced by Android studio and was made available to the world in Feb 2016. If we compare it with the old language Java, Kotlin is much better in terms of utility and reach. The new language has been built in such a way that it is interoperable with Java and the syntax used is easily recognizable by the Java developers. Another thing about Kotlin is that it is not yet declared as the primary language or the replacement for Java, unlike Swift that has been chosen as the language for building iOS applications.

Impact of Swift and Kotlin in App Development

We cannot deny the fact that Swift and Kotlin are the two modern programming languages that provide a list of features that the old languages do not support. Some of the features that the new languages support are as follows:

• Easily readable
• Lesser verbose
• Easy maintenance
• Strict & safer functionality
• More modern in terms of syntax

Apart from the points stated above, these languages are also being adopted as server side languages. Big giants like IBM is using Swift to develop server side applications and Spring also announced that Spring Framework 5.0 will be having dedicated Kotlin support. With the advanced features of extensions and immutability that support functional as well as procedural programming patterns, both the languages allow developers to go for new patterns of designs. The interesting part of these two languages is that their syntax is so similar that it can be a confusing task to distinguish them. However, these systems are highly accessible giving more opportunities to developers of every App Development Company. Though these languages are stthe ill in developing phase, they are going to impact the way ideas are being approached in the world of mobile app development.

The Best Coding Languages Used For Mobile Application Development

Choosing the right mobile app development technology is vital in order to make your app successful. Choosing the right app development technology not only gives life to your apps but also ensures its scalability, functionality, and security among other important parameters. Selecting the appropriate technology also ensures app development at lower cost and under the deadline. 

The right selection method depends upon a number of considerations. Right from the app idea to the kind of implementation required and further to the type of project, every single detail helps to find out the right kind of technology by any mobile app development company. 

Before we talk about the different types of technologies, let’s say about iPhone app development company or something else, here is a preview of the ideas that every developer must consider prior to offering their services through any custom mobile app development company. 

Here are the ideas to keep into the mind: 

Type of project 

The type of your project can either be complicated or a simpler one. And if you are focusing more on the platform specific UI implementation, it’s best to consider native iPhone app development. In such a condition, it is best to choose either Kotlin or Swift. 

App idea validation 

If you are a startup and just wish to engage the users as the very first step, it is important to validate the idea through MVP or minimal viable product. This gives an idea of the initial response of users towards the product. 

The marketing approach 

The approach any custom mobile app development company uses for its marketing forms an important base of its overall sales. It is important to opt for an aggressive technique to engage more and more clients into the business. 

Let’s Talk About the Best Coding Languages for Mobile App Development: 

Swift 

Swift is the ideal language for building iOS applications. Opting for Swift offers a number of advantages to the users. It is less error-prone because of inline support. Swift contains dynamic libraries that again becomes an advantage of using the language. The dynamic libraries can easily be uploaded memory. It helps cut down the initial app size. Developed by Apple, Swift offers stability and robustness to the apps resulting in the development of intuitive applications. 

Java 

Being an object-oriented programming language, Java is the official language for developing Android applications. There are open-source libraries available for the developers and for the users as well who are interested in learning the language. Java development company helps developers to manage implementation dependencies as few as possible. The code once written in Java can be run anywhere as the programming language offers the same facility to the developers. 

HTML5 

HTML5 all because of the superb markup based implementations. The programming language along with javascript is majorly used for developing mobile apps for a number of purposes. HTML5 includes detailed processing models in order to improve the markup available in any document. As an extended version of HTML, HTML5 has a number of advanced features that help meet today’s demand for feature-rich apps. 

PHP 

PHP is again an object-oriented language that is used for creating dynamic applications. The programming language PHP is the best to opt for apps that need to be dynamic in a feature. The programming language is also an excellent choice for developing apps that require database integration. Being an open-source scripting language, PHP can easily be embedded into HTML. Being a script-based language, PHP helps write apps for automation task. 

Xamarin 

Xamarin is the best tool to use for cross-platform mobile app development. The tool allows developers to share at least 90% of code across different platforms. The main programming language behind Xamarin is C# and that is why it is mainly used for cross-platform app development purposes. C# has got mature tooling and IDE support. Apps having C# elements are cross-compiled to native iOS as well as Android. 

Conclusion 

The services of mobile application development company are becoming more and more prominent and all thanks to the availability of exceptional mobile app development languages. As the custom requirements of clients are becoming device specific, these languages help to create an app to suits to the requirements of the clients. 

As the requirements of the clients are growing, these scope of the mobile app development programming language is all set to grow further. This growth is not only great news for mobile app developers but users are too getting varied choices to choose as their app development platform.